Rebranding of

"APOTHEKE FRAGRANCE”

Sticker, Paper Box and Soy Candle, 2021

I tried to redesign the existing Japanese brand of fragrance "APOTHEKE FRAGRANCE". The current packages is quite simple with the logo and a product name, so it is hard for the customers to choose items from a wide range of scents, and recognize each scent feature like candles and incenses. Thus, I made original collages and poems which can express the specific world and images of each scent depending on the name of aromas. The customer can find the best products through a poem and a key image.